コース概要

Introduction

  • Overview of Salesforce Marketing Cloud
  • Understanding the Email Studio
  • Key features and capabilities for email developers
  • Setting up your Salesforce environment for email development

HTML5 and CSS3 Refresher for Email Development

  • HTML5: Semantic tags, forms, and new attributes
  • CSS3: Styling, animations, and media queries
  • Best practices for email-friendly HTML and CSS
  • Tools and resources for efficient development

Designing Emails with Salesforce in Mind

  • Salesforce email templates
  • Design considerations for Salesforce emails
  • Utilizing Salesforce Merge Fields and AMPscript for dynamic content
  • Accessibility and compliance in email design

Developing Responsive Emails in Salesforce

  • Principles of responsive email design
  • Using CSS3 and media queries for mobile optimization
  • Testing and troubleshooting common issues
  • Tools and platforms for email testing

Advanced Email Features in Salesforce

  • Interactive emails with HTML5 and CSS3
  • Incorporating external CSS and JavaScript in Salesforce emails
  • Leveraging Salesforce data for personalized email content
  • Advanced dynamic content strategies using AMPscript

Deployment and Analytics

  • Email deployment workflow in Salesforce
  • A/B testing and email optimization strategies
  • Analyzing email performance within Salesforce
  • Best practices for email campaign management

Summary and Next Steps

要求

  • Basic understanding of HTML5 and CSS3
  • Familiarity with email marketing concepts

Audience

  • Email developers
  • Frontend developers
 14 時間

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