Online or onsite, instructor-led live Brand Management training courses demonstrate through interactive discussion and hands-on practice the fundamentals and advanced topics of Brand Management.
Brand Management training is available as "online live training" or "onsite live training". Online live training (aka "remote live training") is carried out by way of an interactive, remote desktop. Yokohama onsite live Brand Management trainings can be carried out locally on customer premises or in NobleProg corporate training centers.
The centre is located within a 5-minute walk from JR Kannai station and a 3-minute walk from Yokohama Blue Line Subway’s Ka...
The centre is located within a 5-minute walk from JR Kannai station and a 3-minute walk from Yokohama Blue Line Subway’s Kannai station. On the north side of the centre is the traditional business district lined with governmental offices, including the prefectural office, Yokohama’s city hall, customs , and port authorities. The area is home to a large number of import / export companies. The city is known for its international air which attracts expats as well as the good old cultural heritage loved by tourists. Tourism thrives here, with many attractions, hotels near the waterfront and the retro downtown area of Motomachi. Yokohama station, one of the biggest hubs in the Tokyo metropolitan area is less than a 10 minute train-ride from this centre. Yokohama station connects to many railway companies and you will reach Tokyo or Shibuya station in 30 minutes.
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
Understand marketing. Touch your customers´ feelings. Prepare your own plan.
Make your marketing and business in line with customer expectations and exceed them.
Audience
This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole
Format of the course
A combination of:
Facilitated Discussions
Slide Presentations
Exercises
By the end of the workshop, attendees will be able to:
Explain what “brand” is and how they can influence it
Understand the process for Change strategies and your company’s position within them
Detail the relevant principles underlying any change to a business
Realise the importance of Customer / Stakeholder relationships in the successful running of any business
Define the financial aspects of a business and of the delegates’ part of that business
Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
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Testimonials (1)
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
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