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Facebook in Advertising and Marketing

 7 時間
Facebook is the largest and most popular social media platform in the world, with over 2.8 billion monthly active users. It offers various tools and features that can help businesses and marketers to create and execute effective advertising and marketing campaigns on Facebook. This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to use Facebook to advertise and market their products or services. By the end of this training, participants will be able to:
  • Set up and optimize their Facebook profile, page, and autoresponder.
  • Create and manage a Facebook fan page that attracts and retains fans.
  • Use Facebook ads to target and reach potential customers.
  • Integrate Facebook with other services and platforms such as WordPress, Google Analytics, and email marketing.
  • Use Facebook plugins and widgets to enhance their website and blog.
  • Create and run contests and promotions on Facebook that generate leads and sales.
  • Monitor and analyze their Facebook performance and results using statistics and analytics tools.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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