日本のWeb Analyticsトレーニング

Mixpanel is an analytics solution that provides in-depth product and user analytics for web and mobile. This instructor-led, live training (online or onsite) is aimed at data analysts who wish to perform product and user analysis using Mixpanel. By the end of this training, participants will be able to:

• Learn how to use Mixpanel as a web analytics tool.
• Understand the Mixpanel concepts and implementation.
• Understand and interpret event data.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Matomo is an open-source web analytics software that provides statistic reports on data based on website usage and activities. This instructor-led, live training (online or onsite) is aimed at analysts who wish to use Matomo to perform web analytics tasks such as generating a detailed report on the usage of a website. By the end of this training, participants will be able to:

• Understand how Matomo works in analyzing web data.
• Learn how data is collected and tracked with Matomo.
• Understand and interpret Matomo reports.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Training covers a wide range of topics related to web analytics to get you and your team up and running with Piwik PRO Analytics Suite in no-time! Attendees will be introduced to the matter of web analytics and its role in marketing strategy, as well as various analytics platforms and their features. The sessions will cover understanding of basic terms like visits and events, key performance indicators (KPIs), reporting, conversions, custom reports, as well as advanced analytical configurations. Sessions also cover usage of Consent Manager and its role in performing GDPR compliant analytics. A dedicated part of the training is devoted to tag management and configuring Tag Manager for capturing analytical data. You will also be introduced to Piwik PRO APIs. Attendees will gain a deep understanding of web analytics and how to effectively leverage Piwik PRO to achieve their marketing goals. Audience - Who is this course addressed to: This training session is particularly suited for those who are looking to develop or enhance their web analytics skills and understanding of Piwik PRO platform. The training is designed for digital marketing professionals, data analysts, developers, and other individuals who are involved in the management and optimization of websites and online marketing campaigns. If you have a desire to learn more about web analytics and how it can be used to improve their website and marketing performance - this course is for you.  

Hotjar is a tool that reveals user interaction and behavior. With Hotjar, developers can monitor and improve the user's experience by understanding website user and visitor traffic. This instructor-led, live training (online or onsite) is aimed at web developers who wish to reveal user interaction and behavior with Hotjar. By the end of this training, participants will be able to:

• Research and profile user interactions in a web application.
• Gain a better understanding of websites users and visitors to increase website conversions.
• Leverage and apply Hotjar recordings in an appropriate manner to remove faults in web design and/or functionality.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Google Analytics is a web analytics software for tracking and reporting website data. Using Google Analytics, users can gather insights and make data-driven decisions for business operations. This instructor-led, live training (online or onsite) is aimed at data analysts who wish to use Google Analytics to track and report website data. By the end of this training, participants will be able to:

• Set up Google Analytics to collect website data.
• Create and analyze reports.
• Gain insights and make data-driven decisions.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.