コース概要
1. Introduction to Google Ads - characteristics, account structure, types of
campaigns
2. Google Search Network (GSN)
- Basic campaigns and its structure (campaign/ad group/ad+keyword).
- Keyword research.
- Configuration of example GSN campaign.
- Discussing Quality Score.
- Dynamic search engine campaigns.
- Good optimization practices.
3. Google Display Network (GDN)
- Configuration of an example GDN campaign.
- Discussion of capping and content exclusions.
- Behavioral (including remarketing) and contextual targeting at GDN - detailed
description / characteristics.
- Creating responsive ads.
- Good optimization practices.
4. YouTube Ads (YT)
- Types of video campaigns - detailed description and characteristics.
- Video campaign setup.
- Similarities and differences vs GDN.
5. Google Shopping
- Discussing the structure of shopping campaigns and the Google Merchant
Center tool.
- Configuration of Shopping campaign.
- Optimization guidelines.
6. Analysis of Google Ads campaign results - what to look for next?
7. Q&A - Consultation with the trainer
要求
Basic knowledge of Internet marketing.
お客様の声 (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
コース - Digital Marketing for Software-as-a-Service (SaaS)
2 日間のトレーニング全体が非常に有益で勉強になりましたが、2 日目に取り上げられた内容 (Social Media およびモバイル マーケティング、分析、戦略と計画) が、私の現在の業務に直接関連しているため、私にとって最も価値がありました。仕事の。
Sithabiso - Vodacom
コース - Digital Marketing
Machine Translated
あらゆる質問をして、あるトピックから別のトピックに移ることができるという考えと、トレーニングが私が知りたいことに対して適切なレベルに設定されているという事実です。
Christian - Informa
コース - B2B Brand Management
Machine Translated