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コース概要
Introduction
Sales and Marketing Fundamentals
- Fundamentals of selling
- What is cross-selling?
- What is upselling?
- Overview of sales marketing
Selling Techniques and Strategies
- Cross-selling and upselling strategies
- Creating a cross-sell grid
- Product models
- Markov chain
- Cluster and marketing basket analysis
- Cross-selling and upselling techniques
E-commerce Marketing
- In-app cross-selling and upselling
- Email marketing
- Visual commerce
- E-commerce conversion audit
Database Marketing
- Database marketing vs. relationship marketing
- Competitive advantage
- Information and knowledge management
- Database marketing tools and best practices
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis
- Value proposition development
- Marketing funnel
- Building customer loyalty
- Product profitability analysis
- Customer lifetime value
- Managing churn
- Loyalty program development
Marketing Research
- Types of research process and methods
- Different marketing research sources
- Sales information system and marketing intelligence system
- Marketing communications, promotions, and events
- Managing digital communications
Summary and Next Steps
要求
- Basic knowledge of sales and marketing
Audience
- Marketing professionals
- Entrepreneurs
21 時間
お客様の声 (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
コース - Digital Marketing for Software-as-a-Service (SaaS)
解決策と実用化で対応します。
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
コース - Google AdWords: Beginner to Advanced
Machine Translated
2 日間のトレーニング全体が非常に有益で勉強になりましたが、2 日目に取り上げられた内容 (Social Media およびモバイル マーケティング、分析、戦略と計画) が、私の現在の業務に直接関連しているため、私にとって最も価値がありました。仕事の。
Sithabiso - Vodacom
コース - Digital Marketing
Machine Translated
