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コース概要
1. Introduction to internet marketing
a. What do we mean by “internet marketing?
b. What is performance?
c. Possibilities of digital activities (advertising platforms, SEO, analytics)
d. How to plan your activities?
2. Building a strategy for marketing activities
a. How to prepare a brief and define your goals?
b. How to choose advertising platforms and prioritize activities ( introduction
to campaign types within individual activities)?
c. How to create an action plan, timeline and personas considering tests and
trends?
d. How to choose a budget and how to use it in time?
3. Managing your marketing team
a. Cooperation with an agency - possible forms of cooperation
b. Cooperation with the agency – pros and cons
c. Managing the in-house marketing team, dividing tasks and maximizing
performance
d. Processes and tools that facilitate work
4. Measurement of effectiveness for e-marketing
a. What to look for when assessing the effectiveness of activities?
b. Basic measurement indicators
c. Analysis of sample campaign reports (divided into platform reports,
Analytics and dedicated reports)
要求
Basic knowledge of Internet marketing.
7 時間
お客様の声 (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
コース - Digital Marketing for Software-as-a-Service (SaaS)
2 日間のトレーニング全体が非常に有益で勉強になりましたが、2 日目に取り上げられた内容 (Social Media およびモバイル マーケティング、分析、戦略と計画) が、私の現在の業務に直接関連しているため、私にとって最も価値がありました。仕事の。
Sithabiso - Vodacom
コース - Digital Marketing
Machine Translated
あらゆる質問をして、あるトピックから別のトピックに移ることができるという考えと、トレーニングが私が知りたいことに対して適切なレベルに設定されているという事実です。
Christian - Informa
コース - B2B Brand Management
Machine Translated
