Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Audience
- Marketing executives
- Brand managers
Testimonials (7)
The DevOps tool
Jeremie Mandap - Mizuho Bank Ltd - Manila Branch
Course - Agile Business Analysis
Marek has good contact with attenders catch when the people are not focused and work to motivate team.
piotr mokrzycki - GE Medical Systems Polska Sp. Z O.O.
Course - Managing Agile Projects with Lean and Kanban
The insights from Scrum and how they can be adapted to the work the do.
Andile - RGA Americas Reinsurance Company, Ltd., South Africa Branch
Course - Agile Project Management with Scrum
There has been a wide coverage of many topics. This fostered our own discussong internally
Pierre - Seebyte
Course - Agile Software Testing
Trainer is very knowledgeable on the subject and able to provide real world examples through his experience.
Nouf
Course - Agile Software Testing with Continuous Integration
The exercises whit which we were able to familiarise with the TDD
Csongor Benedek - ACCENTURE
Course - Agile and TDD with C
Use of powerpoint / paint to create the training materials as we went along. Benefit of the trainers experience. Use of the "cinema booking tool" example and our break out group case studies really brought the approach to life