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コース概要
Introduction to Make for Marketing Automation
- Overview of Make and its applications in marketing
- Connecting Make with popular marketing tools
- Setting up your automation environment
Automating Marketing Campaigns
- Creating email marketing workflows with Mailchimp
- Automating social media scheduling and posts
- Tracking and managing campaign performance
Lead Nurturing and Customer Engagement
- Designing automated lead nurturing workflows
- Personalizing customer interactions through Make
- Segmenting and targeting leads effectively
Syncing Data Between Platforms
- Integrating HubSpot with other tools for seamless data flow
- Automating CRM updates and synchronization
- Managing customer data securely and efficiently
Optimizing Customer Journeys
- Mapping customer journeys with Make
- Automating responses based on customer behaviors
- Enhancing personalization through data-driven insights
Monitoring and Troubleshooting Workflows
- Using Make’s dashboard for workflow monitoring
- Troubleshooting errors and optimizing workflows
- Measuring and improving automation performance
Best Practices for Scalable Marketing Automation
- Adopting reusable templates for marketing workflows
- Ensuring data security and compliance
- Scaling automation for growing marketing needs
Summary and Next Steps
要求
- Basic understanding of eCommerce operations
- Experience with online store platforms such as Shopify, WooCommerce, or Etsy
- Familiarity with automation tools is helpful but not required
Audience
- eCommerce managers
- Supply chain professionals
14 時間
お客様の声 (1)
There were many practical exercises supervised and assisted by the trainer
