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コース概要
Introduction to Digital Marketing in the SaaS Industry
- Overview of digital marketing
- Importance of digital marketing in SaaS
- Understanding the SaaS business model
Building a Strong Online Presence
- Creating effective websites for SaaS
- Search Engine Optimization (SEO) basics
- Content marketing strategies
Leveraging Social Media for Direct Marketing
- Overview of social media platforms
- Developing a social media marketing plan
- Social media analytics and measurement
Email Marketing Essentials
- Email marketing strategies for SaaS
- Crafting effective email campaigns
- Analyzing email marketing metrics
Utilizing Pay-Per-Click (PPC) and Online Advertising
- Introduction to PPC and online ads
- Designing ads for target audiences
- Measuring and optimizing ad performance
Harnessing the Power of CRM and Marketing Automation Tools
- Introduction to CRM software
- Marketing automation in the SaaS sector
- Best practices for implementing CRM and automation tools
Data-Driven Marketing and Analytics
- Understanding web analytics
- Key Performance Indicators (KPIs) for SaaS
- Making data-driven marketing decisions
Developing a Comprehensive Digital Marketing Plan
- Integrating various digital marketing strategies
- Developing a digital marketing plan for a SaaS product
Summary and Next Steps
要求
- Basic understanding of marketing concepts
- Familiarity with the SaaS industry
Audience
- General staff
- Direct marketing business unit members
7 時間
お客様の声 (2)
2 日間のトレーニング全体が非常に有益で勉強になりましたが、2 日目に取り上げられた内容 (Social Media およびモバイル マーケティング、分析、戦略と計画) が、私の現在の業務に直接関連しているため、私にとって最も価値がありました。仕事の。
Sithabiso - Vodacom
コース - Digital Marketing
Machine Translated
あらゆる質問をして、あるトピックから別のトピックに移ることができるという考えと、トレーニングが私が知りたいことに対して適切なレベルに設定されているという事実です。
Christian - Informa
コース - B2B Brand Management
Machine Translated